Do the Kind Thing by Daniel Lubetzky

Author:Daniel Lubetzky
Language: eng
Format: epub
Publisher: Random House Publishing Group
Published: 2015-03-30T16:00:00+00:00

THE CASE FOR PARANOIA

Staying grounded and humble also means never getting cocky and always staying alert to business threats. Sometimes, someone really is out to get you. In business it’s always crucial to keep your antennae up. You need to retain the humility to remember your company is not invincible. Nothing is static in business: you are either gaining or losing market share. As Intel founder Andy Grove wrote in his 1999 book of the same name, “Only the paranoid survive.” You should always feel vulnerable and exposed.

In our case, a healthy dose of paranoia was justified. Around 2009 and 2010, KIND’s success was starting to give rise to a swelling tide of copycats. We needed to figure out how, if at all, to respond to this. We knew we had to use the infusion of money from our private equity investors to be creative. Our challenge was this: How could we continue out-innovating all the imitators and stay ahead of the pack?

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